![In the Sac](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE01-1.jpg?x36962)
In the Sac
Brand Creation
In the Sac was a brand-creation project for an established Australian textile merchant who began to harvest, mill and design their own pure-linen bedding range. September created the concept of ‘laid-back luxury’, leading the ‘undone bed’ aesthetic that reflects the effortless beauty and unparalleled quality of In The Sac linen.
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE013-1.jpg?x36962)
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE012-1.jpg?x36962)
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/In-The-Sac5.jpg?x36962)
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE015-1.jpg?x36962)
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE017-1.jpg?x36962)
![](https://www.septemberdesignstudio.com.au/wp-content/uploads/2018/10/Sept_Website_2018_In-The-Sac_DE018-1.jpg?x36962)